As the founders of CandyBUSINESS, we welcome you to not only the newest, but what promises to be the most exciting, insightful and useful publication serving the global confectionery industry. A bold claim, but one that the entire team at CandyBUSINESS is determined to deliver on with every issue.

    We believe that this issue has laid the groundwork for what will quickly become the premier publication serving the information needs of candy manufacturers. With more than 13 years experience working with you in getting your message to retail and wholesale buyers, the past six years through our sister publication Professional Candy Buyer, we are eager to further enhance your overall profitability and efficiency in all aspects of your business.

    What does this mean for you as a reader of CandyBUSINESS? Along with balanced reporting of industry developments, we’ll provide the kind of lively, valuable, in-depth strategic and tactical information your business needs to compete in the rapidly evolving and highly competitive domestic and world markets. Critical information no other candy industry magazine provides and the kind of information decision-makers rely on for both accuracy and timeliness.

    This magazine is your forum for discussing and dissecting issues important to your success in the candy category, and we urge you to get involved. Call, fax or e-mail us with your comments, concerns and views on issues you would like to see explored further on these pages.

    So, on behalf of the entire CandyBUSINESS team, we welcome you to this premiere issue, and trust you will find it filled with useful information, making it your first and finest resource for industry news and information.